How works Bynder?
A DAMsystems help organizations in general, and marketing departments in particular, to work at the pace digital marketing demands. The early DAM-systems were created as an archive for ready-made images, layouts and logos. A DAM as Bynder now instead forms the basis for a modern and efficient way of working.
By adding different modules to Bynder you can gain full control over your production and also scale up the number of units that can be produced at the same time. Here we tell you how.
Digital asset management
The heart of Bynder - this module centralizes and manages all your digital media files in one place. It makes it easy to find files and share them with others.
Brand Guidelines
Module where you set up all of your brand's guidelines. All of your brand's components are managed, accessed, and shared in one central location.
Studio
Module that gives your team the ability to create branded content in the form of images, videos and GIFs - in just a few minutes.
Creative Workflow
Module that manages and streamlines your workflows from the moment a case is created, to proofreading and to its approval.
We have been working since 2023 with DAM-the solution Bynder together with Zitac Solutions. This has helped us a lot to get all our media files organized, but has also simplified web publishing of, for example, product information.
PeO Axelsson Marketing Manager, TyriDigital Assets Management
Collective storage
With Bynder Access all your digital media files from a single location. Files are organized and quickly found with an intuitive filter structure tailored to your company's exact needs.
Keep track of who sees what
With access and user permissions, you can feel confident that users only see assets that are relevant to them, eliminating the risk of publishing unauthorized content.
Share files internally and externally
Share content securely directly from your DAMsystem – both internal and external. After the file is shared, you have the option to set an expiration date and track sharing history.
Download files in desired format
I Bynder You can create channel-specific formats that you use frequently so that you can quickly and easily download images for the right purpose. There is also the option to crop and edit the files.
Brand Guidelines
Dynamic Brand Guides
Tired of static, outdated PDF files with graphic guidelines that may only be partially updated? A tweak to one of the colors that may never have been included in the guide? Due to a lack of good evidence, the guidelines are abandoned and new variants are created. With Bynders module for Brand Guidelines Create dynamic web-based brand guides that are easy to configure and update over time. The guidelines are easily accessible and ensure that both internal and external stakeholders know exactly what applies, plus all files are available in DAM:it.
Create and update guidelines faster
Bynders Brand Guidelines is intuitive, making it easy to create, edit and distribute your company's guidelines quickly and efficiently. Changes made to the graphic profile are immediately available to everyone and the new assets can be downloaded/linked to.
• Take control of your brand internally and externally
• Seamlessly integrated with DAM
• Dynamic and web-based
Studio
With Studio, your designers can create templates that can be quickly customized and used by other roles in the organization without requiring design skills or programs like Adobe Creative Suite.
By utilizing user-specific workflows, advanced template functions, and functionality to make quick format adjustments in bulk, the capacity to produce content increases significantly.
Free up your design teams
Studio automates the tedious, repetitive tasks that take up a designer’s time, such as making format adjustments or making last-minute changes, freeing up more time for creative work. Designers can take advantage of multi-format design, bulk edits, and animation presets to save time.
Studio is purpose-built for easy collaboration between teams so you can get content out faster than your competitors. Invite others to view and edit work and create multiple versions at the same time. By working together and using batches, you ensure the right content is created for different formats, channels and markets, thereby accelerating the speed at which you can produce content.
Editable templates
In Studio, templates can be created with predefined and lockable elements such as fonts, logos, images or video frames. This way, more than one designer can create material and there is no risk that it does not follow the graphic profile.
Creative Workflow
Collaboration in the same place
With Bynders module Creative Workflow everyone involved in the project collaborates in one place. Those who submit a request, the designer/advertising agency who will create content and those who will provide proofreading and finally approve. All files and all comments are done in Bynder and it is easy to see what stage each project is in and set priorities accordingly.
Sets the framework for creative work
With Creative Workflow, you get control of issues, get clarity on a project's purpose, structure for proofreading and deadlines, and which department and client are involved. Creative Workflow makes it possible for users to create issues and fill in the brief information needed to move forward in the process. In other words, nothing is left to chance and it becomes easier to avoid issues coming from the side to the designer.
Review and compare content
Forget endless email threads when collaborating with your colleagues or advertising agencies. By customizing workflows, the right people are involved at the right stage so that proofreading turns are quick and your content can get to market faster.
Create simplicity
Take notes, assign tasks, and proofread in Creative Workflow, making it easy to collaborate on content and compare versions.
Approve and publish content quickly
Eliminate bottlenecks by bringing together the right people to ensure everything is on-brand and ready for publication. Once the project is approved, assets are automatically linked to DAM:et, so that others can use your content.
This is how we work with implementation of Bynder
Our task is to make it easier for you as a customer. From needs analysis to implementation,
management and further development. This is what our method looks like:
Hello!
We get to know each other and find out what a DAM would solve for your business.
Workshop
Together we analyze needs and requirements. We formulate a DAM-strategy with purpose and goals. We provide a recommendation and a price estimate.
Prep shop
Here we do an in-depth analysis prior to implementation. We make detailed preparations and deliver a final quote.
Go Live!
Here we configure the portal and deploy it. Once it is ready, we train the organization on how to work with it. Bynder.
Got DAM!
Here we continue to work with DAMstrategy and adjusts needs that may have arisen along the way. Zitac Solutions is available for support and advice.
