Based in Gothenburg, RoRo International one of the market's leading players in cargo handling materials for roll-on / roll-off shipping. Since 1987, they have supplied products and systems to secure goods, from land to sea.
Background
With a growing need for a stronger digital presence, RoRo International needed a website that was modern and could scale as their business continued to grow.
They also needed to strengthen their brand on Linked IN, to increase accessibility and visibility to their target group within B2B and to continue building relationships via digital channels in the long term.
Customer
RoRo International
Platform
WordPress, LinkedIn
Our services
Strategy, UX design, Development, Content Marketing
Zitac Solutions helped us redesign and implement a modern WordPress site and build our LinkedIn presence. This has significantly improved our ability to leverage content marketing in our lead generation and significantly increased our visibility digitally.
Pär Johansson, CEO RoRo International
Case
RoRo was in need of a website that primarily acts as a showcase for the market and clearly communicates the brand platform's primary purpose, to strengthen desire, create credibility and build trust.
WEbbplatsen's communication is aimed at existing and new customers where they can obtain information and feel secure that RoRo is a supplier to count on.
Through a updated design, current happy and know-how articles We have created the conditions for RoRo to establish itself as an expert in its field and a market-leading supplier of cargo handling materials, where they can easily update content in WordPress.
The web project also included reviewing the site's SEO, both from a technical and editorial perspective, which is an obvious part to take into account when we build websites for our clients.
To further increase the digital presence, we also developed a strategy, a clear message to RoRo's target audience, their influencers, buyers and decision makers & a content plan for Linked IN. The overall goal of investing in Linked IN was to increase RoRo's brand visibility and build the number of followers to RoRo's company page, as part of their growth journey and presence in digital channels.