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Hultafors Group chooses Bynder DAM

With Bynder DAM The media bank is used effectively for all the group's brands.

65.000

assets

570

users

16

brands

Type of project

  • Implementation of Bynder DAM as a media bank
  • Migration
  • Integration to PIM
  • Automation

Purpose & goals

A place for digital market assets will create conditions for cross-functional processes. It will make it easy to reuse, integrate and avoid minimizing the need for storage locations.
Together with established routines, the media bank will increase accessibility, simplify searchability and at the same time increase security.

 

Products & solutions

Challenge 1

Find a cloud-based solution with a clear future focus.

Determined to take the next step in its digitalization journey, Hultafors Group began a transformation of its IT landscape a couple of years ago. At a time when cloud services are taking over the market from the previous client and server-based platforms, it was natural for Hultafors Group to choose a SaaS solution as the next generation DAM.

After reviewing the market, the choice fell on Bynder DAM, which met the set requirements for both function and user-friendliness. Bynder was also experienced as a future-focused company and a solution with great opportunities to grow into. Both related to future integration needs and with several interesting modules to supplement when the needs arise.

 

Blomsterlandet assortment view

Challenge 2:

Using one and the same media bank with separate content for each brand.

Implementation

Zitac Solutions, together with the project team from Hultafors Group, conducted workshops to define the implementation of BynderThe result was a modernization of the taxonomy, the metadata structure that underlies searchability and user-friendliness – two of Bynders great strengths. The developed taxonomy also meant that content in the media bank can be stratified based on brands and user groups – and also with different rights. Hultafors Group can thus continue to grow with further acquisitions and brands, without affecting other users in the system.

To implement Bynder DAM also meant migrating from the previous media bank and maintaining existing integration into the then PIM:it.

With the help of Zitac Solutions, we achieved our vision. With the choice of the market-leading platforms Bynder DAM and InRiver PIM a truly efficient integration was created, which took into account our needs and requirements

Johan Fristedt | Business Solutions Manager Hultafors Group

Challenge 3:

Introducing “Single Source of truth” and integration PIM to create effective economies of scale.

Unique solutions

As is often the case when it comes to automation and unique processes, Hultafors Group needed support in customizing their integrations. Where standard wasn't enough, Zitac Solutions' integration tools created magic via Bynders API interface. With specialist knowledge in both PIM and DAM functionality has been added that supports communication to Inriver PIMSolutions to automatically tag assets from file names when uploading have also been implemented – all to streamline the processes for users and ensure quality.

Directly consume more

An important factor in today's IT landscape is avoiding duplicate storage of assets. With a DAM as Bynder "Single Source of Truth" is an obvious philosophy to benefit from. Let each system "own" the data it handles best. Hultafors Group has chosen to let consuming systems link to media files from Bynder CDN, without the need for additional storage locations. Integrated systems like Inriver PIM and e-commerce thus works seamlessly together with Bynder DAM. Cost-effective, safe and without manual intermediaries.

 

Challenge 4:

Utilize the media bank in graphic production

Connect media bank to Adobe

Being able to work with Adobe Creative Cloud directly against Bynder DAM supports the same philosophy. Using third-party software LinkrUI, graphic designers assemble images and videos from within Adobe apps directly from BynderNo need for sub-storage or local servers.

 

Thank you for your trust.

Hultafors Group describes itself as a trusted partner that enables synergies and sustainable growth for both people and business. From business development and logistics to product design and marketing, we are a significant partner that drives our brands and employees forward.

As a proud supplier to Hultafors Group, we are pleased to see that the choice of Bynder DAM and our joint work is a match that supports your ambition going forward.

 

 

 

Conclusion

  • Taxonomy adapted to Hultafors Group's unique needs.
  • World-class searchability and filtering.
  • Integration to Inriver PIM.
  • Automation-driven tagging.
  • True “Single Sourcing” with dynamic custom sizes, file formats and respected focal point in the image.
  • Consuming systems directly link images, films and documents from Bynder CDN (Content delivery network).
  • Direct access for graphic production from Adobe CC.
  • Split user experience by brand.

Yes please! I would like to be contacted

Phone: 031-709 61 90 Email: info@zitacsolutions.se