Can a media bank reduce stress in the workplace?

Productivity loss in relation to inefficient DAM-processes

24 minutes/day
2 hours/week
7,5 hours/month
13 days/year

In an increasingly digitalized world, not least within a modern marketing department, there has been an almost avalanche-like increase in digital assets in recent years. And if routines and tools have not been introduced to streamline their management, it can often be very difficult to have control over all the media files circulating within an organization.

But there are ways to create order among the digital assets to get them out quickly and smoothly to different channels – and at the same time create a user experience that simplifies everyday life for all the employees who devote a large part of their working time to using these assets.

Employees who work in a marketing department or a larger organization will probably recognize the questions below.

– Where are the pictures I ordered last month?
– Isn't that the old version?
– I can't find the picture, do you know where it is?
– Can we use that image or not?
– Does anyone know where I can find the original?
the brochure we made last spring?

Inefficient processes contribute to increased psychosocial ill health
We can see in surveys and in meetings with our customers how the lack of routines and processes in technical solutions affects psychosocial ill health. It is clearly visible that employees take important time from their recovery time just to look for files. This is because these tasks are not planned. It is time that is not visible or planned and therefore contributes to the occurrence of stress.

• 46% worked overtime as a result of searching for files during the day.
• 28% took time from their lunch that should have been used for recovery.
• 25% don't have time for a coffee break to catch their breath.
• 24% would rather exercise than spend time looking for files.

Source: Sapio Research survey among 202 "decision makers" with marketing during July-August 2019.

More than just a system
Every now and then we come across companies that believe they would be “happier” if they just got a better system. Sometimes that can be the case, but more often than not a new system does not solve all the causes behind the dissatisfaction. The problems are often a consequence of how the organization works and inadequate processes. By investing as much in process and organizational development as in technology, you get both a profitable investment and a more efficient marketing process.

Therefore, it is incredibly important to choose a solution that will be an asset to the entire organization and not just the marketing department. Likewise, to think through what you want to get out of your DAM-initiatives and which processes can be streamlined and thus be of great benefit.

In an organization, everything is interconnected. No department or function works without the other. Therefore, it is important to place as much emphasis on process efficiency as on the implementation of new technology.

Avoid duplication of work and
Let the systems work for you...

Streamline and integrate
What Zitac Solutions strongly recommends is to work based on the philosophy of “Single Source of Truth”. That a file should only be stored in one version in DAM:et and from there consumed by everyone, both users and other systems. By working purposefully and structured, there are organizational and economic efficiency gains to be gained.

For example, the technology can support the organization by tagging files with search information from other systems. Perhaps there is a need for a workflow for image orders or to work with Adobe's Creative Cloud and Microsoft Office through links from a central media bank.

What advantages does a media bank provide?
Bynder asked its 500 customers and users about their experience with the platform, and the three biggest benefits included significantly increased asset reuse, higher brand compliance, and reduced risk of asset misuse.

Our customers create, collaborate and distribute their assets with Bynder to get to market faster than ever before. In addition to the three main benefits, in-depth knowledge of using Bynder as:

• 86% reported improved collaboration within
  their marketing organization.
• 85% reported that Bynder helps them cope
  copyrighted assets more secure.
• 81% of customers reported improved workflow,
  from creation to distribution.

Source: https://www.bynder.com/m/bdd31fb9371e2846/original/EN_Guide_DAM-ROI-Report_Consideration.pdf