Strengthen your brand and increase sales. Through the right strategies, we help you generate qualified leads, strengthen your brand and increase your sales. Smarketing means that you are involved in guiding your customer in the digital buying journey through relevant and valuable marketing efforts, and then make it easier for your salespeople to gain trust and contact when the customer is ready.
We at Zitac Solutions help you produce content that supports your customers and prospects throughout the entire buying journey, such as guides, articles, customer cases, webinars and videos – to drive the right people forward, closer to a purchasing decision. But also to build your brand and trust in the market over time.
Strategy and planning
Today's B2B marketing is about arousing interest, building trust that will ultimately bring you more business. We guide and help you set up the planning of what efforts are required and clarify the strategy that you need to work with in the long term to achieve results.
Business is done between people
By inspiring, offering your knowledge and sharing information at the right stage of the customer's buying journey, you help them find solutions to their challenges. To know what problems they are facing, we need to find out who or which people need your help. This is done by developing a target group description that clarifies who might be interested in your services.
Irresistible message at the right time
Once the target audience and their challenges are described, we create a messaging platform with an associated editorial plan that ensures that the strategy is followed and that you consistently communicate your offering to your customers. The editorial plan describes when, where and how the material will be published and activated. It also enables you to get your content out in a cost-effective way with good quality.
Content that engages
Do you want help producing content that informs, engages and creates the right conditions to capture new leads? We help you produce content in different formats and for different purposes, which you can then easily reuse and publish in different channels. Always with the ambition to share information with leads and customers to be able to get closer to a purchasing decision.
We have used Zitac for many years, mainly for graphic design, and it now feels like they are a part of us. Zitac's consultants deliver a high level of service and expertise.
Anna Dahlqvist Production Manager Bilia InhouseBusiness Concept
Market and deliver support systems and services that facilitate and streamline our customers' sales & marketing communication through digitalization, integration and automation.
Vision
We will provide our customers with business value that leads to measurable competitive advantages for our customers. By delivering cutting-edge expertise in our focus areas, it will support our vision to optimize our customers' operations.
Develop and evaluate
The last but not least important component of working strategically and long-term with your digital B2B marketing is to continuously measure and evaluate your results. It can feel difficult to know what is relevant to measure and follow up on, as we today have an abundance of data that can be analyzed. The key is to develop a few KPIs that are based on your business goals, so you can follow up and evaluate what is working well and what can be improved over time.
Enable Google Analytics 4
Google Analytics 4 or GA4 as it is often called is the new version of Google Analytics. It is more compatible with today's mobile and app data and captures data from more data sources than the previous version. This makes it easier to predict trends and how your marketing efforts are actually performing on different platforms. We help you choose which metrics you can set up in Google Analytics 4, which clearly visualize how your website is performing and what can be improved for increased lead generation and conversion rates.
Boost with advertising
No matter where your customers are in the digital world, we help you create advertising that works for your target audience in the relevant channel. This could be boosting your web traffic via Google Ads, or sponsorships on social channels like Facebook and Instagram, or IP-driven Account Based Marketing.
Email marketing to count on
Email marketing is still a reliable channel to count on, especially in B2B, where much of the communication still happens between us people in the workplace. Once Inbound marketing has done its job and paved the way for new relationships, we can deepen them through newsletters, for example. It is also a good channel for nurturing relationships with your existing customers and communicating new offers and services.
